This week in Digital Media our tutor acted as a potential client and requested us to create a brand for his new business. Our client is opening a new company that specialises in animal behaviour most especially dogs, he is looking to have branding appear on business documents and marketing. His company is new so the design should meet the standard of contemporary trends. He doesn’t want it to be location based as he aim to expand and become a national company, it should be professional and fun if necessary and also there should be an engagement between the pets and their owners as his company is interested in not just the animals but also the animal owners.

In my little group we decided to do some research and each came up with different ideas on how to approach the task.

 

 I came up with this drawing and although it might not seem like it, the drawing shows a little puppy being wrapped around its owner. I came up with the design because just as the client requested, there need to be some sort of engagement between the dog and its owner so it would make more sense to have the design like that, also it very simple and has a meaning to it. If digitally drawn it would fit perfectly well under the category of contemporary design.

A dog jumping to catch a ball is an idea by a group member and I must say it such a brilliant idea. The dog jumping can be a symbol of freedom, and the ball could represent the interaction between dog and the owner. it’s simple, straight forward and meets the needs of a good brand.

This is just me making few changes and giving the company a name I think suits it.

 

 

 

The Google logo to my opinion is an example of a really good logo, it’s professional in a sense that it is neatly written, readable, and goes straight to the point. At the same time it’s fun as you can see it plays around with different colours and it’s brighter, it could also be argue that the font is too simple and very childish. Please share your thoughts.

The London 2012 logo could possibly be argued to be an example of a bad logo. There is too much information going on in the logo but at the same time it doesn’t deliver a message as to what it actually is for. Without having any knowledge of what the logo represents and looking at it for the first time, you would have no idea it says 2012. Lastly we could also argue that the use of pink creates a very feminine meaning to it.

If we take a step back and look at the current trending formats for logos we would notice that simplicity is the main idea behind all branding in terms of details, gradients, shapes, font etc. we could ask why is that the case now? well It has can be argue that it makes the brands easier to recognise and if it works well on a big screen, it should also be perfect on smaller devices such as mobile phones, iPads etc. Using the Apple logo as an example, the logo has been designed that it is recognisable worldwide without even putting the word apple next to it.

Thank you.

 

 

Illustrator was another software I was introduced to and obviously I started with the basics just creating shapes and playing with the stroke fill tool. As an amateur using the software for the first time I didn’t really do a great job but then I came back home and continued practicing, using different tools, coming out with different ideas and one of my final piece as attached is the 212 design. I am really pleased with the outcome and would continue building up from here.

Thank you.

Welcome to my blog everyone! This blog is created purely because I want to share my work and ideas with the general public and I strongly encourage everyone to please leave a comment and provide useful advise when necessary. I started the semester with a reintruduction to Motion Graphics, going back to revisit Photoshop and Affect effect. I was exposed to some new tools on Photoshop and had to do a little mini activity but unfortunately I didn’t save my finally work and won’t be able to upload it here.

 

Thank you.

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